sledge said:

Well, facts speak for themselves and it would seem that the people who REALLY know about these things ie: the manufacturing, sales and marketing executives employed by Fiat disagree with you.......on the basis its NOT marketed here in the UK. Perhaps you should get in touch and tell them about their glaringly obvious oversight I am sure the reply would be somthing along the lines of..."we looked at the possibilty but decided the costs involved and the low number of projected sales made it unfeasible"

You need to think like a business man and ask yourself how many would they have to sell before they covered their costs and started to make a worthwhile return, several thousand I would guess.

No business ignores a sales opportunity and I am sure at some stage they will have sat round a table and said to themselves "shall we sell the Linea in the UK?". They will have looked at the costs involved in making a UK version, setting up the logistics, transport and storage costs, dealer training, documentation, marketing and advertising, parts stockholding etc etc etc and all the other costs involved in bringing a car to market and supporting it. Then looked at the unit cost, projected sales figures for the UK, worked out profit margins and then come to a conclusion..............and it would seem the conclusion was "NO! its not worth it".

Instead it would appear they have chosen to sell Lineas in the markets where cars of that style are in demand and profitable and instead utilise their UK resources on importing and marketing cars that they know will sell here in numbers that will turn a profit...like the GP, Panda and 500

As for Pug, I would guess they went through a similar exercise with their estate/wagon varients, but the upshot of the meetings was obviously "YES! it is worth it"

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