Fiat Yamaha MotoGP Team

Fiat and Yamaha collaborate to create a new MotoGP team. Here's the Fiat press release:


The Fiat Yamaha Team is born

For the next two MotoGP world championships, Fiat Automobiles SpA will be the new Title Sponsor of Yamaha which, starting this season, will be called the Fiat Yamaha Team. This is an original sponsorship deal which, for the very first time, links the four-wheel with the two-wheel worlds in the form of two brands that have played memorable roles in the history of racing and of industry.

In addition, the setting up of the Fiat Yamaha Team moves forward the strategy of Fiat Automobiles SpA aimed at targeting a younger clientle with innovative, accessible products, but also with initiatives of great appeal and high emotive impact. The Fiat Automobiles SpA sponsorship deal for the next two MotoGP seasons fits into this context, for the MotoGP championship is the event which attracts young racing fans more than any other. Undisputed icon of the two-wheel circus is Valentino Rossi, creative rider of the Fiat Yamaha Team, who has carried the banner of a victorious Italy on international circuits in recent times.

So, manufacturers of great cars and great bikes, endowed with enduring character and appeal, Fiat Automobiles SpA and Yamaha have given life to an innovative cooperation arrangement which abandons the confines of a sponsorship deal pure and simple to reach out to a broader platform of communication and advertising. For the occasion a new logo has been created consisting of the wording team, the Italian flag and the Fiat and Yamaha logos, as well as a series of liveries that will alternate on the two works bikes of Valentino Rossi and Colin Edwards. The identity of the two brands thus finds an ideal place in which to develop a new graphic and chromatic language capable of speaking directly to a dynamic, young public.

Operative worldwide, the sponsorship deal will enable Fiat Automobiles SpA to promote campaigns using the sporting image of the riders and that of the Fiat Yamaha Team technicians. In detail, the two works Yamaha bikes will carry the Fiat logo and the Italian flag on the side fairings, the front windshield and the fuel tank. In addition, the race suits of the two riders as well as the clothing of staff and mechanics will be signed Fiat in the central, front and rear parts and on the legs. Finally, the Fiat logo will be present in the official communications of the team and will be highlighted inside the hospitality area, the pits and in the trucks used for transporting bikes and materials.

Turin 5 March 2007

Good news, surprised it took so long really

Mr Rossi still riding for Yam then?

No doubt this is all part of his eventual transition from 2 wheels to 4, all under the Fiat umbrella.

that press release is standard issue codswallop. the wording dilutes the meaning, and the meaning is basicaly just sales patter.

why doesnt it just say the truth? here's my own report-
fiat are paying yamaha a fat wad of cash to get some advertising on their moto gp team. fiat will have nothing to do with yamaha or moto gp, but they hope by sticking thier name on a few things it will boost sales of fiat cars with moto gp fans. yamaha were happy to accept this sponsorship offer because fiat gave them the biggest offer. they want nothing to do with fiat and couldnt care who's name is paying for their moto gp seasons. fiat hope that the boost in sales will more than pay for this sponsorship, when it should be obvious to anyone with a brain that it will not pay for itself, and the only reason the people who come up with these ideas get to keep their jobs is because it is impossible to accurately measure how much of an increase in sales this type of nonsense will actually create. well done marketing guru's you've done it again.

Could make for some funky special editions?

grande punto rossi edition?
or an R1 abarth?

never going to happen.

Or a R1 powered Panda!

Monday's Milan launch finally confirmed car manufacturer Fiat as the title sponsor of the factory Yamaha team, and thus Valentino Rossi, for the 2007 and 2008 MotoGP seasons.

Although on paper one of the most lucrative sponsorship opportunities in MotoGP, it has taken until just five days before the season-opening Qatar Grand Prix for Yamaha and Fiat to be in a position to formally announce the deal - and reveal the team's new blue and white racing colours.

The rumoured reason behind the delay was the issue of Fiat using Rossi's image for promotional purposes - something the company is naturally be very keen to do in order to help sell cars, but which apparently requires a separate agreement to that of team title sponsor.

However, such contractually problems have (presumably) now been overcome and Rossi will thus ride with non-tobacco branding for the first time since leaving Repsol Honda at the end of 2003 - and is likely to develop his Fiat involvement through rallying and perhaps even further Ferrari tests, should both parties express an interest.

But for now all attention is on winning back the MotoGP title Rossi and Yamaha lost to Nicky Hayden and Honda during a dramatic 2006 season - and all the signs from testing are that the Rossi/M1 combination will be hard to beat in the first season of 800cc racing.


yay! guess what colours i want my new bike to be!

how weird is it seeing fiat graphics on a bike!

kind of a repost
http://www.fiatforum.com/lets-talk-f...togp-team.html

ah so it is, maybe a mod could do a clever thread mearge!

Merged.

The first day of the first ever 800cc MotoGP has ended with Fiat Yamaha riders Valentino Rossi and Colin Edwards at the top of the timesheets in Qatar with te results being

1. Valentino Rossi ITA Fiat Yamaha Team (M) 1min 56.464 secs
2. Colin Edwards USA Fiat Yamaha Team (M) 1min 56.665 secs

I have to agree it is quite strange.

Its all news to me. I suppose i'll have to change my bike from Honda back to Yamaha now....well maybe not. Got to admit the bike looks well in the Fiat livery.

Didn't have the legs on that Ducati though.

Either way - an italian company wins