Some thoughts.
If the cars do not comply with the emission standards required when sold, could they therefore be illegal to be on the road. This would require VW either to modify them to meet the standards, which may be difficult, or they would have met them already, or they could be forced to buy them back. Perhaps replace with new ones that do meet the standards.
The authorities could leave the cars on the road, but re-assess the taxation on them. So if any UK cars are affected, they may suddenly have their tax hiked, making them expensive. Could be a few cheap used one around shortly.
The car manufacturers do not generally make their own injection systems. For VW, the injectors and pump, etc., are probably Bosch. So don't Bosch have a big hand in the way the ECU is programmed? And don't they also provide such products and services to a lot of other manufacturers. If between VW and Bosch they can't actually manufacture an engine that is clean enough, how can anyone else? Do the others really know something VW don't? Or could this affect nearly every recent diesel car?
If Bosch knew about this, have they provided the same "defeat" service to others.
For years now diesel owners have been proudly stating that "newer diesels are so much cleaner". Perhaps not? Oops!