02 September 2013
“Celebrating the Icon”: the Abarth 595 ‘50th Anniversary’ makes its debut in Frankfurt
Print Version
Download
http://www.youtube.com/watch?v=-EIjtznpD9A
Abarth 595 ‘50th Anniversary’: the most powerful Abarth 595 ever
Abarth 695 Maserati Edition: new “Record Grey” shade
Abarth 695 AC: a special livery for the small competition car
Abarth at the 2013 Frankfurt Motor Show
Abarth returns to the 2013 Frankfurt Motor Show to celebrate the Scorpion brand through one of its greatest icons: the 595. The stand will host two exclusive cars: a historic model of the 595 presented to the public in 1963 and an Abarth 595 '50th Anniversary', the new Limited Series inspired precisely by the brand's icon.
The spotlights will also be trained on the Abarth 695 Edizione Maserati in the special shade of "Record Grey", produced in a limited edition of only 49 units to celebrate the car manufacturer that came into being precisely in 1949. The Abarth 695 Assetto Corse, distinguished by a special "social" livery that evokes the success of the 2013 Make It Your Race edition, the first Abarth talent show for aspiring drivers, is the most complete expression of the brand's technology and performance. Pure performance.
The Frankfurt Motor Show is the perfect stage to celebrate the excellent sales results scored in the first half of 2013. With more than 4,500 cars sold until June, the Scorpion brand celebrates an increase of 9% compared to the results of the same period last year with excellent performance at the international level, especially in the Asian, UK and Germany markets.
Abarth confirms its Global Brand position: the sales increasingly concentrated outside Italy (76%) and those outside Europe (21%) with an increase of 3% over last year's results confirm the growth of the brand internationally. A clear indication of this openness to foreign markets is that as many as 99 of the 299 Abarth 595 '50th Anniversary' cars will be sent to the Asian markets - and Japan in particular - and to Australia, of strategic importance for the brand's success.
The network of showrooms and official Abarth performance centres is a truly unique phenomenon that, thanks to its widespread presence in Europe, the Middle East, Africa and Asian areas, is able to fully support the initiatives of the brand and actively contribute to these many successes.
It is a network undergoing continuous expansion with the opening of new markets (Sweden in September) and dealerships, modern and cutting-edge showrooms, and real performance centres of excellence. One symbol of this trend is the largest Abarth showroom that recently opened in Yokohama, Japan with 500 square metres of Abarth Experience.
Abarth 595 '50th Anniversary': the most powerful Abarth 595 ever
Download
File Attachments
Text
Tech data sheet
Latest press
“Celebrating the Icon”: the Abarth 595 ‘50th Anniversary’ makes its debut in Frankfurt
Trofeo Abarth Make It Your Race: in Luxembourg great day of local hero Gerome Glesener
The Make It Your Race Trophy on the starting line in Luxembourg
Fiat Group in Sweden starts selling Abarth
Abarth Selenia Trophies Europe and Italy: Giacon and Anselmi are the race winners in Austria
Trofeo Abarth Selenia Europe and Italy: Italian Giacon is the pole-sitter in Austria
Triple challenge for the Abarth Selenia in Austria and the Netherlands
Trofeo Abarth Selenia Europe: Alex Campani and Luca Anselmi are the Nürburgring conquerors
Trofeo Abarth Selenia Europe: the Campani brothers dominated the front row at the Nürburgring
Selenia Abarth Europe: the second 2013 act at the Nürburgring
“Celebrating the Icon”: the Abarth 595 ‘50th Anniversary’ makes its debut in Frankfurt
Print Version
Download
http://www.youtube.com/watch?v=-EIjtznpD9A
Abarth 595 ‘50th Anniversary’: the most powerful Abarth 595 ever
Abarth 695 Maserati Edition: new “Record Grey” shade
Abarth 695 AC: a special livery for the small competition car
Abarth at the 2013 Frankfurt Motor Show
Abarth returns to the 2013 Frankfurt Motor Show to celebrate the Scorpion brand through one of its greatest icons: the 595. The stand will host two exclusive cars: a historic model of the 595 presented to the public in 1963 and an Abarth 595 '50th Anniversary', the new Limited Series inspired precisely by the brand's icon.
The spotlights will also be trained on the Abarth 695 Edizione Maserati in the special shade of "Record Grey", produced in a limited edition of only 49 units to celebrate the car manufacturer that came into being precisely in 1949. The Abarth 695 Assetto Corse, distinguished by a special "social" livery that evokes the success of the 2013 Make It Your Race edition, the first Abarth talent show for aspiring drivers, is the most complete expression of the brand's technology and performance. Pure performance.
The Frankfurt Motor Show is the perfect stage to celebrate the excellent sales results scored in the first half of 2013. With more than 4,500 cars sold until June, the Scorpion brand celebrates an increase of 9% compared to the results of the same period last year with excellent performance at the international level, especially in the Asian, UK and Germany markets.
Abarth confirms its Global Brand position: the sales increasingly concentrated outside Italy (76%) and those outside Europe (21%) with an increase of 3% over last year's results confirm the growth of the brand internationally. A clear indication of this openness to foreign markets is that as many as 99 of the 299 Abarth 595 '50th Anniversary' cars will be sent to the Asian markets - and Japan in particular - and to Australia, of strategic importance for the brand's success.
The network of showrooms and official Abarth performance centres is a truly unique phenomenon that, thanks to its widespread presence in Europe, the Middle East, Africa and Asian areas, is able to fully support the initiatives of the brand and actively contribute to these many successes.
It is a network undergoing continuous expansion with the opening of new markets (Sweden in September) and dealerships, modern and cutting-edge showrooms, and real performance centres of excellence. One symbol of this trend is the largest Abarth showroom that recently opened in Yokohama, Japan with 500 square metres of Abarth Experience.
Abarth 595 '50th Anniversary': the most powerful Abarth 595 ever
- A history of records that is revived today in an exclusive limited edition of 299 units
- Perfect synthesis of technology and performance, craftsmanship and attention to details
- Exciting performance given by the 180 HP 1.4 T-Jet engine combined with the "Abarth Competizione" gearbox
- Historical logo on the bonnet and original handmade "Fiat Abarth 595" graphics
- Attention to detail and sportiness for its interiors, too
- Specific communication plan for digital, TV and social channels
- Exclusive extension and accessories line
- Available to order from 15 September, exactly 50 years after the presentation of the first 595
- A limited edition of just 49 cars with a special "Record Grey" colour celebrate the establishment of the Abarth brand that took place in 1949
- 'Elegance and horsepower': synthesis of quality Italian style in the automotive sector
- 'Social' appearance celebrating the success of the 2013 edition of Make It Your Race
- Over 1,000 liveries created by the aspiring designers who are Abarth community members on Facebook
- 2013 Abarth Selenia trophies
- Make It Your Race 2013
- 2013 Make It Your Race Trophy
- www.abarth.it: the new corporate website
- FGA Capital
Download
File Attachments
Latest press
“Celebrating the Icon”: the Abarth 595 ‘50th Anniversary’ makes its debut in Frankfurt
Trofeo Abarth Make It Your Race: in Luxembourg great day of local hero Gerome Glesener
The Make It Your Race Trophy on the starting line in Luxembourg
Fiat Group in Sweden starts selling Abarth
Abarth Selenia Trophies Europe and Italy: Giacon and Anselmi are the race winners in Austria
Trofeo Abarth Selenia Europe and Italy: Italian Giacon is the pole-sitter in Austria
Triple challenge for the Abarth Selenia in Austria and the Netherlands
Trofeo Abarth Selenia Europe: Alex Campani and Luca Anselmi are the Nürburgring conquerors
Trofeo Abarth Selenia Europe: the Campani brothers dominated the front row at the Nürburgring
Selenia Abarth Europe: the second 2013 act at the Nürburgring
Text
Technical sheets
595 ‘50th Anniversary’
Technical sheets
595 ‘50th Anniversary’
Last edited:
