DaveFormula
New member
It appears that FIAT marketing is not void of creativity and humour See below
The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
http://www.autoblog.com/2014/07/09/...pots/?post=1&icid=autoblog_fiat-500l|500l_art
And if that's not enough, there's always the backseat Italian family. It's my favourite.
or this link [ame]http://www.funnyordie.com/videos/bbcbd40c42/the-fiat-family[/ame]
Godere!
The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
http://www.autoblog.com/2014/07/09/...pots/?post=1&icid=autoblog_fiat-500l|500l_art
And if that's not enough, there's always the backseat Italian family. It's my favourite.
or this link [ame]http://www.funnyordie.com/videos/bbcbd40c42/the-fiat-family[/ame]
Godere!
Last edited:
