Take a close look at the options and it stops looking quite so reasonable. To get parking sensors you have to do without alloy wheels and a bright strip along the side, but you get a soft dashboard instead, and probably electric rear windows. Odd.
And I think that the basic version can only be had in red without spending more for paint: I think... the configurator I saw seemed to be in Euros and was such a pain I gave up after about fifteen seconds?
And why a 1.4 and TA with almost the same power I wonder; the TA has more torque and should be the better drive, so why is Fiat so afraid of leaving the 1.4 out? A mystery.
But yes, I quite like it, but let's see how much it really costs when people tick what they need rather than what Fiat says they want