Energy for heating or cooling is measured in BTUs or British thermal unit. 1 BTU there are several explanations of this but it's basically 1 BTU is equal to about the energy released by a match.
BTU's are one of those wonderfully quirky Imperial units, originally defined as the amount of heat required to raise the temperature of 1 pound of liquid water by 1 degree Fahrenheit at a constant pressure of 1 atmosphere*. They've not been used by the scientific community since the 1960's but are still sometimes used in HVAC circles as some older folks have an intuitive feel for them, in the same way some of us can better estimate length in feet and inches and weight in pounds. 5000 BTU is equivalent to 1.465 kWh, or a shade under 2HP.
I have a vague memory of having been told the match equivalent somewhere in the dim and distant past of my youth.
*not a precise definition as this also depends slightly on the initial temperature of the water.
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