I agree with most of these comments.
Most 500 buyers are charmed by the looks and the image of the car and buy it
in spite of it being a Fiat. Even on this forum the 500 tends to be a world unto itself and owners are not in the least interested in other Fiats - which is I suppose not untypical when I think about it
It is a fact that most buyers have never owned a Fiat before, and for the most part have been pleasantly surprised, but also have little intention of looking at any other Fiat.
I'm not sure that the 500L will continue to create a brand within a brand, but my own experience is that punters are easily seduced by advertising, so it might just work. The vast majority of people neither know nor care what lies under their cars, just what colour they are and what they look like on the road. 'I really like the ....' is something I hear a lot. It is a seduction based on appearance and fashion alone and is responsible for most Mini sales and doutless most 500 sales too: so let's see.
The 500L looks better moving on YouTube, and since Fiat is trying to push itsef upmarket who knows what will happen.
The 500X, images of which have also just been released,
http://www.autoblog.com/2012/07/04/fiat-surprises-journalists-with-500x-sneak-peek/#aol-comments, will only serve to confuse matters. But hey, the Mini range is confusing so why not :devil: